SEO for Moving Companies

Whether you’re just starting your moving business, getting set up in a new location, or simply trying to find new business without straining your budget through paid ads or lead brokers, the concept of SEO for moving companies is intriguing. 

How powerful would it be if you could bring in qualified leads for your service on autopilot? Moving company SEO takes a lot of legwork and investment upfront, but the idea is you’re getting contracts for free once you dominate the local market. You can scale profitably. 

We’ll walk you through some basic tips on getting started with SEO for movers, but a 30,000-foot overview is probably not enough for you to hit the ground running and really tap into the potential SEO has to offer. 

Ultimately, your time and energy are better spent on the business you know best – moving. Let us do the heavy lifting to get your website positioned as the #1 choice in your area. Get in touch today to learn more about our moving company SEO services. 

The Value of SEO for Moving Companies

There are countless ways you can invest in growing your business, from dumping the money into paid ads to acquiring smaller businesses. What makes SEO for moving companies so powerful?

First, know that this is not like other digital marketing strategies where you put a dollar in and get X dollars back out right away. SEO is a long-term game with no promise of a return. It’s not for those who need to see an ROI right away.

Rather, moving company SEO services are for those with a long-term vision and the patience to see the strategy through. If you check those boxes, then here’s why SEO is important for small businesses like yours.

Ranking Well Locally Builds Trust and Legitimacy With New Customers

Put yourself in the shoes of someone in your city looking for a mover. If they don’t get a referral from a friend they’re probably going to type in “moving company in [your area]” and choose one of those top-ranking sites.

Someone doing their due diligence might scroll down to the bottom of the page to weigh their options. But the vast majority of users will trust the company that ranks up top, especially in the map pack.

People trust what Google recommends. It can feel like your business doesn’t exist at all in the digital age if you’re not visible in local search results.

Reducing Reliance on Paid Ads and Lead Brokers

Relying solely on one traffic source for leads is never a good idea. Plus, paid ads and lead brokers are expensive. They cut into your margins and leave you with much less than you’d like in profits.

Every blog post and location landing page you publish becomes a long-term asset with SEO, though. These can drive qualified traffic to your business in perpetuity, without any ongoing costs. You’re not “renting” attention like you are with ads.

SEO for moving companies brings in people who found you, unlike lead brokers who only send you the same prospects they’ve sent to other moving companies in your area. Leads from SEO for movers tend to convert at a higher rate for this reason. 

You’re Generating More Profitable Leads on Autopilot Once You Rank

SEO starts compounding as your site becomes more and more authoritative over time. Your top pages keep bringing in traffic without needing more ad spend. They’re far more likely to reach out to take the next step than someone who just got hit with an ad for moving, too.

The cost per lead drops significantly as organic traffic grows. It’s time to stop chasing cold leads and catch people right when they’re ready to move – only SEO for moving companies can do that!

Tips on Getting Started With SEO for Moving Companies

SEO for movers isn’t rocket science, but there are so many nuances that separate sites that rank from those buried in the depths of Google. This is why investing in moving company SEO services is one of the best decisions you can make.

But if you’ve got no money and plenty of time, you can also try and take matters into your own hands and play the trial-and-error game for a bit. We’ll share some tips on getting started with SEO for moving companies below.

Build Your Google Business Profile if You Haven’t Already

Google Business Profile is what shows your business on Google Maps and in local search results, so this is where you should start if you haven’t already gotten this set up. You’re missing out on a major source of calls and inquiries!

Make sure your address, phone number, hours, and service areas are all accurate. Upload real photos of your trucks, your team, and the jobs you’ve completed. If you’re starting from the ground up, stock photos will get the job done in the meantime, but replace them when you can.

The more complete and active your profile is, the more likely Google is to show it to local users. If you’ve already done business with people in your area, reach out and ask for a review. Respond to these reviews – good or bad – to help build trust.

Choose the Right Keywords to Bring in the Right Users

Proper keyword research is the entire foundation of your SEO strategy, and we could dedicate an entire guide to this because it can make or break your success. 

Ultimately, though, it’s just a matter of matching your keyword targeting with what your ideal customers are typing into Google to find your service. 

That’s probably some iteration of “moving services in [city]” or “movers in [city].” A lot of your customers probably use “near me” in their queries as well. They might be looking for “packing company,” “long-distance moving service,” the list goes on and on.

So how do you eliminate the guesswork and find out what these users are actually searching? You’ll need a keyword research tool, like Ahrefs, SEMrush, Ubersuggest, or something free like Google Keyword Planner.

The easiest way to find the best keywords for your moving business is to find a local competitor and steal their strategy. You can simply enter their URL into one of these tools and see which pages are driving the most of their traffic, and which keywords those pages are ranking for.

The key takeaway is you can’t just guess with keyword research, or you’re going to end up spinning your tires. Avoid chasing vague or overly broad phrases like “moving” or “relocation,” as these probably won’t bring in qualified, relevant traffic.

Focus on location-based and service-specific keywords that align with how people search when they’re ready to book. The search volume may be lower, but so will the difficulty – and these keywords drive results rather than just traffic.

Our blog has more tips on keyword research for multiple locations if you’re looking for more insights, but because this is the backbone of your moving company SEO strategy, we really recommend letting us take the lead on it for you – get in touch today.

Produce High-Quality Content

Now it’s just a matter of using those keywords you uncovered to produce content that helps potential customers. This involves an understanding of search intent, so you can create the right type of content for the query at hand. There are two types of pages you’ll create:

Service/location pages

These are your “money” pages, where customers can learn about your service, what sets you apart, and ultimately schedule their service. You’ll target keywords like “moving service in [city]” on these pages, and the content will be shorter and more promotional.

Blog posts

These are where you provide value through educational content, and ultimately, try to get the user to take the next step by booking your service. Conversion rates will depend on where the keyword sits in the customer journey. 

Someone searching, “how much is a moving company?” is probably not as close to making a decision as someone searching “how to choose a moving company.” 

You want to make sure you’re ranking for keywords at every step of the journey, though. This is how you build trust. It’s also how you build up topical authority with Google and help your money pages rank. Speaking of which, make sure to link back to those pages in your blog posts.

In general, creating content is a balance between appeasing search engines and humans. Easier said than done, but our rule of thumb is always to write for people first, algorithms second. 

That means you should avoid stuffing keywords. Get them in headings and body text naturally. Google pays attention to how useful your content is – if people stay on your page and get what they need, your rankings will reflect that.

Get Backlinks From Authoritative Sites

Links from other websites pointing to your site are one of the strongest signals Google uses to rank pages. But not all links are created equal – quality and relevance matter most. In fact, bad links can actually cause more harm than good, tanking your site’s ranking potential.

A link from a trusted local directory, home services site, or news story about your business is worth far more than a random blog link from across the world. 

You can reach out to local websites, partner with real estate agents, or get featured in local publications. It’s also worth trying to get your business listed on directories like Yelp, Angi, and the Better Business Bureau. 

Chasing links is incredibly time-consuming, and you’re often going to end up paying for them most anyway. That’s why you might as well leave this to a qualified company specializing in moving company SEO services.

Is Your Website Functional?

We see so many movers waste their time on the technical side of SEO, but it really won’t move the needle unless you have the foundation of local SEO dialed in – your Google business profile, keyword research, content creation, and backlinks.

That being said, you do need to make sure your website loads quickly once you have everything else set up. You should also focus on mobile-friendliness so that once people are on your website, they don’t bounce away because of a poor user experience.

Double-check that your phone number is clickable and easy to find. Include clear calls to action on every page. This is something you can focus on down the line once you actually generate qualified traffic and need to do a better job converting it.

In the meantime, you need to actually drive that traffic. So, take the next step with the #1 moving company SEO services in California at Proactive Online Marketing.

Bring in Local Business on Autopilot With Our Moving Company SEO Services!

There’s no question about why SEO is worth it for small businesses. It’s just a matter of executing – but like we said from the start, DIY might not be the right approach. 

We’ve walked you through the basic principles of SEO for movers, but the truth is there is so much more that goes into successfully running an SEO strategy. Your time and energy is better spent on the business. Leave the SEO to us.

From moving company SEO services to SEO for junk removal companies, we’re proud to have helped local businesses like yours rank higher, get more calls, and book more jobs without relying on paid ads or lead brokers.

We build your online presence from the ground up, focusing on the exact services and locations that bring in the best leads. Whether you’re a local mover or a long-distance hauler, we tailor your SEO strategy to your goals, service area, and competition.

The sooner you get started, the faster you’ll be attracting qualified leads on autopilot and seeing better margins. Stop chasing leads, let them come to you with our moving company SEO services!

Bryan Halverson

Bryan Halverson is the Owner of Proactive Online Marketing, an SEO-focused Digital Marketing Agency that covers the Central Valley and beyond. For any questions or concerns, feel free to reach out at bhalverson@proactiveonlinemarketing.com