In today’s competitive world, everyone markets what they want to sell. In the dental world, there is a big competition, just like in every other field. You must do your best to get the most patients—the best way of getting the most patients to include online marketing.
Online marketing is all the boom today. It is because everyone owns a smartphone these days, and the first thing they do when in need is to search it online, as almost everything and info is available online. When dental patients are in extreme pain, all they want is quick results. They explore the web in desperation for the right dentist. At this moment, if your website appears on top searches, it means your efforts have paid off.
To get your website on top searches, and to attract more and more audience to get new patients here are the top three ways:
- Dental SEO
People tend to do their research before they go for a check-up. You must build a strong website using all the necessary SEO factors that google algorithms catch. SEO for dentists is an essential part of getting new patients.
Having an attractive and well-maintained site is going to attract more and more patients. If you have a website of your clinic with all the necessary information, procedure details, services, reviews from your patients, etc. then your conversion rates will be higher.
How SEO helps you Grow?
Google algorithm ranks websites based on various SEO factors. We can say that the task of ranking is done by “spiders.” These spiders will crawl on your website and search for keywords, and other indicators or SEO factors.
Through Dental SEO, we can add these keywords and indicators that these spiders can detect and rank your website on top. To make it simple, it’s like subtitles for a foreign person in a foreign land. Since these spiders don’t comprehend our language, HTML, SEO works like subtitles for them, which helps them rank your site.
- Social Media Appearance
Almost everyone is on social media, so what better media is there to promote your dental practice other than social media?
To utilize your social media appearance, and get good conversion here is what you should be doing:
- Social media is a slow process; you first need to bring relevancy to your content. People tend to share those things that they can relate with. In such cases, humorous posts also grow quite famous.
- You can make small videos of your patients after you are done with their procedure; it will assure new patients.
- Try to get a before and after picture or video. People are willing to spend their money on good results. So if you show them your honest work, they will get attracted.
- Pay Per Click
Pay per click has the highest conversion rates, given that it is done right. Pay per call campaigns return a positive ROI (return on investment) when the experts do it.
When ads are shown on search engines and patients, click on these ads, you pay for it. However, with expert SEO for dentist companies, you can get high conversion and low CPC (cost per click).
Bryan Halverson is the Owner of Proactive Online Marketing, an SEO-focused Digital Marketing Agency that covers the Central Valley and beyond. For any questions or concerns, feel free to reach out at firstname.lastname@example.org
- Posted by Bryan Halverson
- On August 17, 2020
- 0 Comment